Diferentes analistas de renombre cuantifican el impacto que tendrá la llegada del transporte autónomo y por consiguiente de la quinta pantalla, en un potencial negocio superior a los 200.000 millones de dólares.
Esto podría explicar porqué empresas de software como Google han invertido pronto y masivamente en el desarrollo del coche autónomo. De la misma forma que hoy en día son líderes de la tercera y cuarta pantalla (el PC y el Smartphone), su objetivo es liderar la audiencia que surgirá con esta nueva quinta pantalla.
El coche autónomo será también un elemento fundamental de la futura red 5G, que se convertirá en la red móvil mejor adaptada a los sistemas autónomos inteligentes. Los contenidos y servicios interactivos de la quinta pantalla necesitan estar en permanente conexión, con un ancho de banda masivo que permita además intercambiar datos en tiempo real, todo ello con gran densidad de utilización en áreas urbanas.
En CarMedia pretendemos ser entonces una plataforma tecnológica ya disponible y probada, que facilite a nuestros Partners poder explorar estas oportunidades de negocio, aprendiendo continuamente de esa nueva audiencia y las demandas futuras que necesitarán.
"... as driverless cars become a reality, we must start thinking of the automobile as a new type of consumer space... the way cars will be designed, the interaction among passengers, and how passengers will spend time while they are riding and not driving... autonomous driving is today’s biggest game changer, offering a new platform for innovation from in-cabin design and entertainment..."
"... the auto industry is experiencing a seismic shift as the definition of automobiles is increasingly changing from gas-powered vehicles to technology-packed connected devices... today’s car is quickly becoming the ultimate computing device to provide more intelligent, connected and productive experiences and business opportunities across the automotive ecosystem..."
"... transformative opportunities in the car and a future which seamlessly connects lifestyle across automotive, home, mobile and work... iconic audio brands and capabilities paired with leading display technologies will deliver enhanced audio and video experiences to consumers... working closely with automakers and other technology companies, Samsung and HARMAN will define and drive the future of automotive... "
"... a new Passenger Economy will emerge to support the idle time when drivers become riders... economic opportunity will grow from $800 billion to $7 trillion as autonomous vehicles become mainstream... Mobility-as-a-Service will disrupt long-held patterns of car ownership, maintenance, operations and usage... "
"... by 2035, 12 million fully autonomous units could be sold a year globally, and the market for partially and fully autonomous vehicles is expected to leap from about $42 billion in 2025 to nearly $77 billion in 2035... autos with autonomous vehicle features are expected to capture 25% of the new car market..."
"... movement of people and goods is changing fast towards the future of mobility, autonomous driving, smarter cities, and mobility as a service... brands can differentiate themselves with product reliability, usefulness, safety, value and service offerings... an enormous opportunity exists to develop lifelong loyal customers for companies with a proven track record..."
"... digital is driving the revolution bringing technologies and new services that are disrupting current business models... the future is about redefining the role of the vehicle for passengers... approximately $144 billion will be at stake for the industry over the next 10 years with the emergence of new business models linked to self-driving vehicles... magnitude of impact should be significantly higher beyond 2030 when technology development allows for mass adoption to occur... "
"... by 2030, fully driverless technology will spark a transformation of personal mobility, enabling consumers to abandon costly vehicle ownership and summon shared vehicles when needed... this will transform the vehicle interior to be reconfigurable enabling the occupants to fully engage in other personalized in-vehicle experiences and services: Car as a Living Space or Car as an Office..."
"... automotive revolution will affect traditional car makers, suppliers, regulators, consumers, and the complete automotive value chain... markets and revenue pools to new potential players that could expand automotive revenue pools by about 30 percent... allow the car to become a platform for drivers and passengers to use their time in transit to consume novel forms of media and services... on-demand mobility services and data-driven services will drive new business models up to USD 1.5 trillion by 2030... "
"... connected vehicle is already providing opportunities to offer customers various services (e.g. infotainment, directions) and fun, geolocalized and personalized content... autonomous vehicle will soon enable users to unlock new exciting experiences in transport... this evolution will create a €500 billion worldwide market by 2035, half of which will stem from services, media and entertainment..."
"... connected services will generate sales of US$155 billion... $120 billion may be captured by new entrants, including suppliers of new technology, mobility services, or digital services... many of today’s manufacturers and suppliers lack the skill, agility, and boldness to turn their companies digital quickly enough to take advantage of this change... "
"... connected vehicle represents an increasingly popular mobile device and will leverage current and nextgeneration networks, both wireless and local, to provide connectivity, allowing content and services to be delivered to the dashboard... infotainment services in the connected car will become a key source of business opportunities..."